{"id":2769,"date":"2025-05-01T16:46:05","date_gmt":"2025-05-01T16:46:05","guid":{"rendered":"https:\/\/juliashift.eu\/launching-an-e-health-startup-roadmap-to-avoid-failure\/"},"modified":"2025-05-01T16:46:05","modified_gmt":"2025-05-01T16:46:05","slug":"launching-an-e-health-startup-roadmap-to-avoid-failure","status":"publish","type":"post","link":"https:\/\/juliashift.eu\/en\/launching-an-e-health-startup-roadmap-to-avoid-failure\/","title":{"rendered":"Launching an e-health startup: roadmap to avoid failure"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">From idea to market, e-health startups face a complex, regulated sector.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The key figure:<\/strong> 70% of e-health startups fail before the end of year 3. Not for lack of technology. Strategy.  <\/p>\n\n<p class=\"wp-block-paragraph\">Why? Two classic mistakes: underestimating regulation (RGPD, medical devices, ANSM) and rushing development without validating the real need. The result? Budget squandered. Exploding time-to-market. Fatal product-market mismatch.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Good news:<\/strong> these pitfalls are avoidable. Thanks to a proven methodology and a rigorous sequence, you can turn your innovation into a viable business. <\/p>\n\n<p class=\"wp-block-paragraph\">By the end of this article, you&#8217;ll have a clear roadmap: the 7 concrete steps. Not theory. Pragmatism in the field.  <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">Why 70% of e-health startups fail<\/h2>\n\n<p class=\"wp-block-paragraph\">The healthcare sector is not like traditional tech. Three fundamental differences explain this failure rate. <\/p>\n\n<h3 class=\"wp-block-heading\">Difference 1: Regulation kills improvisation<\/h3>\n\n<p class=\"wp-block-paragraph\">In pure tech, you launch, you iterate, you fix the problems afterwards.<\/p>\n\n<p class=\"wp-block-paragraph\">In healthcare, it&#8217;s the other way around. Regulation comes first. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>In concrete terms:<\/strong> RGPD = ultra-sensitive patient data. Medical device = CE certification required (6-18 months). ANSM = if you&#8217;re dealing with diagnostics, opinion required. HDS = data hosted in France (costly).   <\/p>\n\n<p class=\"wp-block-paragraph\">So, 65% of startups discover these obligations too late. The average extra cost? 40% of the initial budget. That&#8217;s catastrophic.   <\/p>\n\n<h3 class=\"wp-block-heading\">Difference 2: The sales cycle is considerably longer<\/h3>\n\n<p class=\"wp-block-paragraph\">In classic B2B tech, you sell in 3-6 months.<\/p>\n\n<p class=\"wp-block-paragraph\">Healthy ? 12-24 months.  Why? Hospital decision-makers test rigorously. They demand safety audits. Physician validation. Ethics committees. Each layer adds time.    <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Direct implication:<\/strong> You have to finance two years with no revenue. Few startups survive this cash flow test. <\/p>\n\n<h3 class=\"wp-block-heading\">Difference 3: Real adoption requires organizational change<\/h3>\n\n<p class=\"wp-block-paragraph\">A surgeon will only accept a new tool if he understands how it changes his daily workflow.<\/p>\n\n<p class=\"wp-block-paragraph\">So you&#8217;re not just selling a product. You&#8217;re selling organizational change, training and ongoing support. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Consequence:<\/strong> Successful startups invest 30-40% of their resources in adoption, not just technical development.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/juliashift.eu\/wp-content\/uploads\/2025\/05\/20251109_1655_Lancer-Startup-e-Sante_simple_compose_01k9mn66g8e61btwyz6fam56nw.png\" alt=\"\" class=\"wp-image-2006\" srcset=\"https:\/\/juliashift.eu\/wp-content\/uploads\/2025\/05\/20251109_1655_Lancer-Startup-e-Sante_simple_compose_01k9mn66g8e61btwyz6fam56nw.png 1024w, https:\/\/juliashift.eu\/wp-content\/uploads\/2025\/05\/20251109_1655_Lancer-Startup-e-Sante_simple_compose_01k9mn66g8e61btwyz6fam56nw-300x300.png 300w, https:\/\/juliashift.eu\/wp-content\/uploads\/2025\/05\/20251109_1655_Lancer-Startup-e-Sante_simple_compose_01k9mn66g8e61btwyz6fam56nw-150x150.png 150w, https:\/\/juliashift.eu\/wp-content\/uploads\/2025\/05\/20251109_1655_Lancer-Startup-e-Sante_simple_compose_01k9mn66g8e61btwyz6fam56nw-768x768.png 768w, https:\/\/juliashift.eu\/wp-content\/uploads\/2025\/05\/20251109_1655_Lancer-Startup-e-Sante_simple_compose_01k9mn66g8e61btwyz6fam56nw-650x650.png 650w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">The three pillars before launching: diagnosis, regulation, strategy<\/h2>\n\n<p class=\"wp-block-paragraph\">Before you can code a single line, you need to validate three foundations. Without these three pillars, the risk of failure climbs to 80%. <\/p>\n\n<h3 class=\"wp-block-heading\">Pillar 1: Rigorous market diagnosis<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>The fundamental question:<\/strong> Are you trying to solve a real need or are you pursuing a personal intuition?<\/p>\n\n<p class=\"wp-block-paragraph\">To respond, conduct 25-30 interviews with target decision-makers (university hospitals, firms, competing startups). Map your direct and indirect competitors. Evaluate willingness-to-pay: what price do decision-makers really accept?  <\/p>\n\n<p class=\"wp-block-paragraph\">So, after 4-6 weeks, you&#8217;ll have a clear understanding of the user journey and a clear differentiation vs. competition. Budget required: \u20ac5-10K. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The warning sign:<\/strong> If you find less than 20 people ready to talk, it&#8217;s a bad sign. Pivot or give up. <\/p>\n\n<h3 class=\"wp-block-heading\">Pillar 2: Early regulatory mapping<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>The real questions :<\/strong> What regulatory framework does your product depend on? What legal obstacles can you anticipate right now? <\/p>\n\n<p class=\"wp-block-paragraph\">Start by identifying whether your product is a medical device (if so \u2192 CE certification required). Are you processing patient data (if so \u2192 RGPD + HDS mandatory). Do you perform diagnosis or treatment? (If yes \u2192 prior ANSM opinion). Do you host data? (If yes \u2192 French servers required).      <\/p>\n\n<p class=\"wp-block-paragraph\">So, in 2-3 weeks, build a compliance roadmap with clear milestones. Mobilize a specialized healthcare lawyer (3-5K\u20ac). That way, you&#8217;ll avoid costly surprises later on.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The signal:<\/strong> You need to be able to answer these regulatory questions before raising funds. It&#8217;s a deal-killer for investors. <\/p>\n\n<h3 class=\"wp-block-heading\">Pillar 3: Clear positioning strategy<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>The strategic question:<\/strong> Who exactly is your ideal customer? What specific problem are you solving for them? <\/p>\n\n<p class=\"wp-block-paragraph\">Build a positioning matrix. Identify your type of decision-maker (hospital, practice, start-up, industry). Identify who allocates the budget (HR, IT, clinical management, R&amp;D). Target the specific problem you&#8217;re solving (operational efficiency, regulatory compliance, patient satisfaction). Clearly measure the ROI benefit (reduced time, lower costs, higher revenues).    <\/p>\n\n<p class=\"wp-block-paragraph\">Result: memorable positioning in a single sentence. For example: &#8220;AI breast cancer diagnosis for radiologists&#8221; (precise) vs. &#8220;digital health platform&#8221; (too vague). <\/p>\n\n<p class=\"wp-block-paragraph\">In 3-4 weeks, you should have this positioning crystallized. The simple test: does a non-tech decision-maker understand your solution in 30 seconds? <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">7 concrete steps: from idea to market<\/h2>\n\n<p class=\"wp-block-paragraph\">Now for the roadmap itself. Each step builds on the previous one. <\/p>\n\n<h3 class=\"wp-block-heading\">Stage 1: Structured benchmark + market validation (Weeks 1-6)<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>The goal: To<\/strong> confirm that the need is real, not just your perception.<\/p>\n\n<p class=\"wp-block-paragraph\">Conduct 25-30 interviews with target decision-makers to validate their problem. Analyze 10-15 direct and indirect competitors to verify your differentiation. Map the detailed user journey. Measure willingness-to-pay by asking decision-makers to rate you on a scale of 1-10.   <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Success criteria:<\/strong> At least 70% of decision-makers identify the problem you&#8217;re targeting. Your solution is clearly differentiated vs. competition. The willingness-to-pay score reaches \u2265 7\/10.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>If not validated :<\/strong> You can pivot or give up. Better to find out early. <\/p>\n\n<h3 class=\"wp-block-heading\">Stage 2: Regulatory mapping + compliance plan (Weeks 3-8)<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>The aim:<\/strong> to turn regulatory obstacles into a competitive advantage, not a barrier.<\/p>\n\n<p class=\"wp-block-paragraph\">Have your product audited by an e-health lawyer. Define its classification (is it a medical device?). Build a certification roadmap (CE, HDS, RGPD audit). Identify regulatory &#8220;early wins&#8221;: easy points to validate quickly to gain the trust of your partners.   <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Success criteria:<\/strong> Product classification is unambiguously confirmed. Regulatory roadmap with clear, realistic milestones. The compliance budget is defined and costed. No costly surprises.   <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Budget:<\/strong> 8-12 weeks in total.<\/p>\n\n<h3 class=\"wp-block-heading\">Stage 3: Product roadmap + structured POC (Weeks 9-16)<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>The aim: to<\/strong> validate technical feasibility AND clinical fit in a real-life environment.<\/p>\n\n<p class=\"wp-block-paragraph\">Define your MVP (essential features only, nothing extra). Plan a short PoC: 3-4 months in a real hospital or practice, not in a lab. Establish measurable success metrics. They should cover three dimensions: clinical (medical usefulness), UX (ease of use), technical (system robustness). Estimate the budget for phase 1, including development and testing.    <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Success criteria:<\/strong> Your MVP is defined and non-negotiable. A PoC in CHU\/cabinet is confirmed in writing. Metrics are precise and ambitious (e.g. NPS \u2265 50, adoption \u2265 80%).  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Duration:<\/strong> 8-10 weeks.<\/p>\n\n<h3 class=\"wp-block-heading\">Stage 4: Structuring hybrid financing (Weeks 10-20)<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Objective:<\/strong> Secure cash flow for 18-24 months. It&#8217;s critical. <\/p>\n\n<p class=\"wp-block-paragraph\">Map out the sources of funding best suited to the healthcare sector. Start with public funding: BPI France Sant\u00e9 Num\u00e9rique (subsidies), Fonds Patient Autonome (medico-social), AMI e-Parcours (patient pathways). Then target private investors: healthcare business angels, specialized VC funds (Demeter, Sofina, etc.). At the same time, negotiate institutional CHU\/clinic partnerships to generate early deals.   <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Concrete actions:<\/strong> Structure a complete BPI file (executive summary, roadmap, detailed budget). Test your pitch with 5+ investors. Sign \u2265 1 institutional partnership.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The result:<\/strong> This approach increases your chances of financing by 63%.<\/p>\n\n<h3 class=\"wp-block-heading\">Stage 5: Structuring the company + governance (Weeks 15-25)<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>The aim: to<\/strong> lay solid legal and organizational foundations.<\/p>\n\n<p class=\"wp-block-paragraph\">Choose the right legal status (SARL, SAS, why this or that form?). Structure your governance: who sits on the board? Do you need to set up a health ethics committee? Prepare your key recruitments (CTO, regulatory manager, first sales representative). If you&#8217;re developing a medical device, set up quality processes right away.    <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Success criteria:<\/strong> Legal status is chosen and registered. Roles and responsibilities are clear (who decides what?). Health quality processes are documented.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Duration:<\/strong> 8-10 weeks.<\/p>\n\n<h3 class=\"wp-block-heading\">Stage 6: Product development + field testing (Weeks 20-50)<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>The aim: to<\/strong> create a functional MVP, tested with real users in real-life conditions.<\/p>\n\n<p class=\"wp-block-paragraph\">Develop your MVP (typically 4-6 months). At the same time, test RGPD and HDS (data security) compliance. Launch PoC in hospital or practice: 50-100 users, 3-4 months. Collect structured feedback. Iterate rapidly: every week of adjustments counts.    <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Key success criteria:<\/strong> MVP meets RGPD\/HDS requirements without compromise. At least 80% of PoC users say &#8220;it&#8217;s useful&#8221;. Your NPS (Net Promoter Score) reaches \u2265 50. Zero major security incidents during the test.   <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Duration:<\/strong> approximately 30 weeks.<\/p>\n\n<h3 class=\"wp-block-heading\">Stage 7: Go-to-market + progressive scaling (Weeks 50-80+)<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>The goal:<\/strong> Move from successful PoC to first full-scale customers. This is the moment when you validate your business model. <\/p>\n\n<p class=\"wp-block-paragraph\">Define your go-to-market strategy: are you going to sell to hospitals, practices or directly to patients? Deploy your first real customers. Set up contracts, support and training. Recruit a sales manager if necessary. Adapt your business model according to actual customer feedback. Anticipate European expansion: regulations differ from country to country.     <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Success criteria:<\/strong> You have signed 3-5 confirmed customers. Your monthly revenue is at least \u20ac10K. Your churn rate is below 5% (which means your customers are staying). Your 12-month product roadmap is planned and validated.   <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Duration:<\/strong> 30+ weeks (continuous growth).<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">Synthetic timeline: from idea to viability<\/h2>\n\n<pre class=\"wp-block-code\"><code>Semaines 1-6 : Diagnostic + validation march\u00e9\nSemaines 3-8 : Cartographie r\u00e9glementaire\nSemaines 9-16 : Roadmap produit + PoC structur\u00e9e\nSemaines 10-20 : Financement (BPI, angels, VC)\nSemaines 15-25 : Structuration entreprise\nSemaines 20-50 : D\u00e9veloppement MVP + PoC terrain\nSemaines 50-80+ : Go-to-market + premiers clients\n\nTotal : 18-24 mois avant viabilit\u00e9 \u00e9conomique r\u00e9elle\n<\/code><\/pre>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">Key resources to know<\/h2>\n\n<p class=\"wp-block-paragraph\">To structure your journey, identify the official aids :<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Financing and subsidies :<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.bpi-france.fr\/\">BPI France Sant\u00e9 Num\u00e9rique<\/a> (e-health subsidies)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.fonds-patient-autonome.fr\/\">Fonds Patient Autonome<\/a> (medico-social)<\/li>\n\n\n\n<li><a href=\"https:\/\/esante.gouv.fr\/\">AMI e-Parcours<\/a> (patient pathway)<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Regulation and compliance :<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.ansm.sante.fr\/\">ANSM &#8211; Avis IA\/Dispositifs M\u00e9dicaux<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.has-sante.fr\/\">HAS &#8211; Digital Health Compliance Guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.cnil.fr\/fr\/professionals\">CNIL &#8211; RGPD Health<\/a><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Innovation ecosystem :<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.pole-sante.fr\/\">Health Competitiveness Clusters<\/a> (regional clusters)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sante.gouv.fr\/\">e-health incubators<\/a> (local networks)<\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">Our approach: three key levers<\/h2>\n\n<p class=\"wp-block-paragraph\">At JuliaShift, we guide e-health startups through these stages.<\/p>\n\n<h3 class=\"wp-block-heading\">Lever 1: Market diagnosis + POC validation<\/h3>\n\n<p class=\"wp-block-paragraph\">Confirm the need before investing in development.<\/p>\n\n<p class=\"wp-block-paragraph\">We conduct structured interviews, analyze competition, validate willingness-to-pay.<\/p>\n\n<h3 class=\"wp-block-heading\">Lever 2: Turn regulation into an advantage<\/h3>\n\n<p class=\"wp-block-paragraph\">Anticipate regulatory obstacles and turn them into a commercial advantage.<\/p>\n\n<p class=\"wp-block-paragraph\">We structure compliance roadmaps, prepare certification dossiers and guide ANSM\/HAS interactions.<\/p>\n\n<h3 class=\"wp-block-heading\">Lever 3: Hybrid financing + go-to-market<\/h3>\n\n<p class=\"wp-block-paragraph\">Access to public funding + private investors + first customers.<\/p>\n\n<p class=\"wp-block-paragraph\">We structure BPI files, facilitate investor pitches, negotiate CHU partnerships.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">Launching an e-health startup?<\/h2>\n\n<p class=\"wp-block-paragraph\">Are you looking to validate your idea before making a major investment?<\/p>\n\n<p class=\"wp-block-paragraph\">Do you have an MVP but are struggling to raise funds or find your first customers?<\/p>\n\n<p class=\"wp-block-paragraph\">We structure: market diagnosis + regulatory roadmap + financing strategy + network access.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>30-minute consultation to diagnose your situation.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udc49 <a href=\"https:\/\/juliashift.eu\/en\/contact\/\" title=\"\">Book a free consultation<\/a><\/strong><\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\">\ud83c\udfaf Going further<\/h3>\n\n<h4 class=\"wp-block-heading\"><strong>Are you structuring a MedTech fundraiser?<\/strong><\/h4>\n\n<p class=\"wp-block-paragraph\">Download our free strategic reports:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u2713 BPI France 50-point compliance checklist<\/li>\n\n\n\n<li>\u2713 Timeline 0-6 months pre-emergence<\/li>\n\n\n\n<li>\u2713 3 startup cases (seed \u2192 series A)<\/li>\n\n\n\n<li>\u2713 Frameworks valorisation multiples Revenue<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">\ud83d\udce5 Download your free reports \u2192 <a href=\"https:\/\/juliashift.eu\/en\/blueprint-medtech\/\" title=\"Blueprint MedTech\">Blueprint MedTec<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Take action and secure your international expansion!<\/strong><br\/>Your MedTech Series A\/B can become a European leader. JuliaShift guides you with its <strong>Diagnosis &#8211; Execution &#8211; Control<\/strong> protocol to transform strategy, financing and clinical adoption into concrete results. <\/p>\n\n<p class=\"wp-block-paragraph\">\ud83d\udd26 <a href=\"https:\/\/juliashift.eu\/en\/blueprint-medtech\/\">Discover the MedTech Blueprint<\/a> \u2192 Strategic keys to your international deployments<br\/>\ud83e\udde9 <a href=\"https:\/\/juliashift.eu\/portfolio\/\">Explore our Portfolio<\/a> \u2192 Real projects, validated revenues, trained teams<br\/>\ud83d\udece\ufe0f <a href=\"https:\/\/juliashift.eu\/en\/contact\/\">Book your 4D Diagnostic<\/a> \u2192 Move to execution with a clear, prioritized plan<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading\">About the author<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Nicolas Schneider<\/strong> is a strategic advisor in digital healthcare transformation and founder of <a href=\"https:\/\/juliashift.eu\/en\/\">JuliaShift<\/a>. With 17 years&#8217; experience at the French Army Health Service and 8 years in digital transformation consulting, he assists MedTech startups and healthcare establishments in their financing strategy, structuring pharma partnerships and preparing for fund-raising. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Specialties:<\/strong> healthcare innovation financing, MedTech fund-raising structuring, pharma industrial partnerships, IA regulatory compliance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From idea to market, e-health startups face a complex, regulated sector. The key figure: 70% of e-health startups fail before the end [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[74,88,77,70,81],"class_list":["post-2769","post","type-post","status-publish","format-standard","hentry","category-digital-transformation","tag-acculturation","tag-design-thinking","tag-go-to-market","tag-lean-startup","tag-start-up"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"70% of e-health startups fail. 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